The short answer
Verify eligibility against the current official country list and account rules. Use the legal entity being billed as the reference point, not the location of an agency employee or a visitor.
Before you start
- Confirm current advertiser eligibility and available account capabilities through official documentation and the actual account.
- Prepare one customer problem, a relevant destination and a clear commercial conversion definition.
- Assign a limited learning budget and record which evidence would justify extending the experiment.
Put it into practice
01Define the starting point
Document the advertiser entity, account owner and intended markets. Confirm the billing and onboarding requirements in the actual account. Keep administrative access with the business rather than relying on a single external login.
02Build the next step
Check whether the desired campaign workflow is available for that account. Platform capabilities change, and a feature mentioned in a general announcement may require specific access or setup.
03Review the evidence
Record the source and date of the eligibility check in the launch brief. Recheck before launch if there has been a delay, a change of entity or a new target market.
A worked example
A mistake to avoid
Do not use false business details or assume a workaround makes an unsupported advertiser eligible. Resolve onboarding through the official account process.
How to evaluate the result
Keep the pilot review focused on your own business evidence. New-channel performance is sensitive to offer, audience, destination and measurement; an early result should not become an industry benchmark. Document what was available in the account when the test ran and recheck change-sensitive claims before the next launch. Evaluate the quality of enquiries alongside delivery and traffic, and allow time for sales progression. Where the evidence is inconclusive, say so and decide whether the value of another learning cycle justifies the expense.
Apply this to your business
Create a launch-readiness sheet with entity, billing country, account owner, access roles, supported workflow and unresolved onboarding questions. Mark unresolved items before assigning a media budget.
Your working notes
Copy these prompts into your project document. Keep observations separate from assumptions and give the next action an owner.
- Eligibility check and current account workflow
- Customer hypothesis, message and destination
- Pilot outcome, uncertainty and next decision
Record what happened at the next review. If the evidence is incomplete, write down what would resolve the uncertainty instead of forcing a positive or negative verdict.
Official references
Platform-specific information checked on October 19, 2026. Confirm current availability and account settings before launch.